Product Development: Website design research


Complete: March 2015

As the first step of an ongoing technologyreview.com website redesign project, I was tasked with performing some research around our current website users, as well as people who aren't frequent users of our website, but who share traits of "engaged" TR readers. You can view the full report here

Research methodology: 

  • Survey a broad audience
  • Talk to power users of our online properties and "highly engaged" readers of other pubs
  • Dive into Google Analytics to help understand any gaps in data

Research findings (the highlights):

Pages 70-71 of User research findings_final_20150305.pdf

My role: 

  • Planning research methodology
  • Wrote survey
  • Wrote interview questions
  • Deployed survey
  • Lead interviews
  • Synthesized data
  • Wrote presentation 

The team: 

  • Emily Waggoner: UX/Design lead & co-researcher